Posts by Peppino

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Innovation investment – is now the time?

BlogsJust read McKenzie’s June 2020 report entitled “Innovation in crisis: Why it is more critical than ever” –  Must say that I thought I[…]

15 Mind-Blowing Stats About Online Advertising

Online advertising is changing. Companies are focusing their money on branding, leaving direct response behind. Tactics that used to work wonders (read: display) are being[…]

Conversion ratios on organic traffic – Interesting benchmarks

Marketing Research Chart: Conversion rates on organic traffic If a prospective customer searches for a term in a search engine, and then clicks through an[…]