Conversion ratios on organic traffic – Interesting benchmarks

Marketing Research Chart: Conversion rates on organic traffic

If a prospective customer searches for a term in a search engine, and then clicks through an organic result to your website, they are extremely likely to convert, right?

After all, they’re highly motivated … they just searched for that term!

To get an answer to that question, we asked marketers from different industries for their conversion rates from organic traffic. Read on to see what they had to say.

Read more for further analysis of this research

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